7.6% of adults in El Paso are veterans, against 6.2% nationally. For a veteran-led brand that matters twice: it is a hiring pool that already understands standards and accountability, and it is a customer base that recognises the name. 300,479 households in the market.
El Paso has 300,479 households across a population of 874,182. Junk removal demand tracks households more closely than anything else: people move, renovate, downsize and clear out, and every one of those is a job for someone with a truck and a crew.
Where these figures come from
Every number in these paragraphs is a Census figure for the El Paso metro, compared with the national figure from the same table.