People here move more than the country as a whole — 16.0% against 12.3%. Every one of those moves across 437,827 households is a decision about what not to take, and a share of them end in a call to someone with a truck.
The metro is older than the country — 21.6% are 65 or over against 17.2%. Across 437,827 households this shapes the work toward downsizing and estate clearance, where reputation matters more than price.
9.4% of adults in Tucson are veterans, against 6.2% nationally. For a veteran-led brand that matters twice: it is a hiring pool that already understands standards and accountability, and it is a customer base that recognises the name. 437,827 households in the market.
Where these figures come from
Every number in these paragraphs is a Census figure for the Tucson metro, compared with the national figure from the same table.