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Investment

What it coststo open.

The full range from the current Franchise Disclosure Document, what it covers, and what it deliberately leaves out.

What it costs

Opening a VETS territory costs what Item 7 of our Franchise Disclosure Document says it costs. That range covers the franchise fee, the truck and equipment, insurance, the launch marketing and the working capital you need before the first invoice is paid. Every figure below is reproduced from the FDD, not summarised.

Where the figures come from
Item 7 of the current FDD
Earnings information
None published, no Item 19
What you get for it
One entire metro

Item 7

The initialinvestment.

Every figure below is reproduced from Item 7 of the current FDD, low to high. None of it is a forecast, and none of it says what a territory earns.

  • Estimated initial investment

    $62,100–$178,420

    The whole range, low to high, exactly as Item 7 states it. Where you land inside it depends mostly on the truck and on your metro.

  • Reserve capital

    $9,000–$30,000

    The working capital line. Residential customers pay on the spot; commercial accounts pay on terms, so the first months need funding.

  • Initial marketing

    $5,500–$8,500

    The launch spend that puts the brand in front of your metro before the truck is on the road.

  • Capital we ask candidates to hold

    $40,000 (2026)

    Liquid, not borrowed against the business. This is our own screening criterion, not a term of the agreement.

PENDING COUNSEL. This is not an offer to sell a franchise. An offer is made only by a Franchise Disclosure Document, and only in states where VETS is registered or exempt.

Fees onceyou are open.

The amounts are in Items 5 and 6 of the FDD. What each one is for is below, because the category matters as much as the number.

What each ongoing fee funds The royalty funds the support team and the national accounts program. The brand fund pays for marketing the brand rather than any one territory. The technology fee pays for the VETS360 platform. No amounts are shown; those are in Items 5 and 6 of the Franchise Disclosure Document. You pay It funds Royalty A share of collected sales Brand fund Calculated per Item 6 Technology Named in Item 6 CentCom and national accounts The support team, and the relationships Marketing the brand Not any single territory The VETS360 platform Quoting through to reporting What each ongoing fee funds The royalty funds the support team and the national accounts program. The brand fund pays for marketing the brand rather than any one territory. The technology fee pays for the VETS360 platform. No amounts are shown; those are in Items 5 and 6 of the Franchise Disclosure Document. You pay, and what it funds Royalty A share of collected sales CentCom and national accounts The support team, and the relationships Brand fund Calculated per Item 6 Marketing the brand Not any single territory Technology Named in Item 6 The VETS360 platform Quoting through to reporting
Which fee pays for which thing. The amounts are not here on purpose: they are in Items 5 and 6 of the current Franchise Disclosure Document, and that is where you should read them.

  • Royalty

    A percentage of collected sales, paid on a set schedule. It funds the shared operating platform, set out line by line below.

  • Brand fund

    A separate contribution spent on marketing the brand rather than any one territory. Item 6 states how it is calculated and Item 11 how it is spent.

  • Technology

    VETS360 carries quoting, dispatch, routing, invoicing and reporting. It is a line item, and Item 6 names it.

The royalty

What the royaltypays for.

The royalty does not buy one product. It buys a seat on a shared operating platform: eight capabilities an independent operator has to source, contract, pay for and manage alone. The rate is in Item 6. This is what it funds.

  • Website, hosting and maintenance

    Alone, you buy a site, host it, keep it patched and pay someone when it breaks. In VETS, the brand's site carries your metro and the support team keeps it running.

  • Search, content and analytics

    Alone, you hire an agency or learn it at night. In VETS, it is done by people who do it for every location, not one.

  • The software stack

    VETS360 and the tools around it, set up and maintained for you, rather than a stack you assemble and license tool by tool. Item 6 shows which part sits in the royalty and which in the technology fee.

  • Operations coaching and problem solving

    When a job, a hire or a customer goes sideways, you call CentCom, our corporate support team, instead of working it out alone.

  • Training, SOPs and onboarding

    The playbooks are written already. Alone, you write your own, and your mistakes are the only ones you get to learn from.

  • Vendor credentialing and COI administration

    Commercial customers want certificates of insurance and vendor paperwork before they book. VETS administers it. An independent does it alone, customer by customer.

  • National accounts, billing and receivables

    The infrastructure to serve national customers: credentialing, central billing and collections. How national accounts are assigned is set out in the FDD.

  • Purchasing leverage

    Software, suppliers, insurance and service vendors are negotiated at the volume of the whole system, not one truck.

Why one fee covers this much

Build once, use everywhere: a website, a software stack, a legal framework or a training system serves every location without each owner rebuilding it from zero.

A single independent rarely hires separate marketing, operations, training, legal, accounting and credentialing specialists. A system can. And a fix found in one market becomes the playbook for every market, so the same mistake is not paid for twice.

This list is not a promise about what your territory will bring in.

It is the work you would otherwise do, or buy, yourself.

What the rangedoes not include.

Item 7 is what the business costs to open. These sit outside it, and an honest plan accounts for every one of them.

  • Your own living costs

    Item 7 covers the business, not your household. Plan for both separately and be honest with yourself about the gap.

  • Financing costs

    If you finance the truck or the fee, the cost of that money is yours and it is not in the range.

  • Anything specific to your metro

    Permits, licensing, disposal rates and insurance all vary by market. We will tell you what we know about yours before you sign.

Why there is noincome figure here.

Our Franchise Disclosure Document has no Item 19. VETS is a young franchise system, and an Item 19 has to have a reasonable basis: operating history across enough locations to be fair to the person reading it. We do not have that yet. We are building that record now, and working toward an Item 19 in our 2027 Franchise Disclosure Document.

Until an FDD carries one, the FTC Franchise Rule means we may publish costs and nothing else, so this page stops at what you pay. Item 20 lists current and former franchisees with their contact details, and you are free to call any of them and ask whatever you like.

What no Item 19 means

Next step

Let us talkabout your market.

Tell us where you are looking. We will tell you straight whether the metro is open, what it would take, and whether we think it is a fit.

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A person replies, usually within a business day

Not an autoresponder sequence, and not a call centre reading from a script.

Fourteen days with the FDD, minimum

Federal law gives you at least that long before anything can be signed. We treat it as a floor, not a target.

We will tell you if it is not a fit

Both directions. We are deciding too, and we would rather say so early than waste a year of yours.

PENDING COUNSEL. This is not an offer to sell a franchise. An offer is made only by a Franchise Disclosure Document, and only in states where VETS is registered or exempt.