10.1% of adults in San Antonio are veterans, against 6.2% nationally. For a veteran-led brand that matters twice: it is a hiring pool that already understands standards and accountability, and it is a customer base that recognises the name. 967,488 households in the market.
People here move more than the country as a whole — 15.5% against 12.3%. Every one of those moves across 967,488 households is a decision about what not to take, and a share of them end in a call to someone with a truck.
San Antonio has 967,488 households across a population of 2,662,733. Junk removal demand tracks households more closely than anything else: people move, renovate, downsize and clear out, and every one of those is a job for someone with a truck and a crew.
Where these figures come from
Every number in these paragraphs is a Census figure for the San Antonio metro, compared with the national figure from the same table.