Housing here skews old: 72.0% predates 1980 against a national 49.7%. Those 931,377 households renovate rather than rebuild, and renovation is the single most reliable generator of hauling work.
The metro is older than the country — 20.0% are 65 or over against 17.2%. Across 931,377 households this shapes the work toward downsizing and estate clearance, where reputation matters more than price.
Cleveland has 931,377 households across a population of 2,171,526. Junk removal demand tracks households more closely than anything else: people move, renovate, downsize and clear out, and every one of those is a job for someone with a truck and a crew.
Where these figures come from
Every number in these paragraphs is a Census figure for the Cleveland metro, compared with the national figure from the same table.